Facebook and other social media are great tools to build relationships and contacts with the target community to promote your business. They give you a platform to get connected to your potential target customers directly. There are several social media websites. But only a few sites are getting famous and popular. Facebook is the largest and most popular social networking site having more than 1.15 billion monthly active users. They’re free, effective ways to reach old and new customers alike.
There are two questions often asked by a person who has a small business and wants to use social media to promote their business. How do you want to use social media to promote your business? How to use social media to promote your business? Both questions is asking about What goals do you want to achieve from them? So, before using social media to promote business, make your goals as concrete, measurable, and achievable as possible. So determine goals and objectives to use social media for your potential target business customers.
Some Popular Social Media To Promote Your Small Business
Facebook:
As we all know that Facebook is the most popular and largest networking social media. Sign up for a business page on Facebook and update your post as more as you can. Say thanks to everyone who Likes your created page. On your wall post on Facebook, share their links. Comment on their posts, status, and photos. If you can, then wish them a ‘Happy Birthday on their birthday. Remember it, Birthdays are BIG on Facebook. You can offer him/her a heavy discount coupon for a birthday treat via Facebook.
Twitter:
Twitter is the second largest social media in the world. On Twitter, you can retweet your potential or target customers’ tweets. You can comment on their tweets. It will be better to reply to every message from the target customer. Stay with them on contact and conversation. Follow other relevant businesses, organizations, bloggers, reporters, and target customer people. As a result, they will trust you. The more you Tweet the more you get visibility in your follower’s news feeds. You should take interest in using Twitter to promote your small business.
Google plus:
Google+ (plus) is also a very famous social media. It has different features as well. It’s great social media because one may create circles of certain people you want to target for different reasons. Create circles in your Google+ profile which are set up specifically for your potential target customers, your dealer, retailer, vendors, and others interested in your brand services. It is easier to post certain promotions to a group Vs another group.
Post interesting content related to your business product reviews, announcements about special promotions, and other exclusive offers or news on your profile to your customers and other business-related circles. That content might include your blog posts and interesting articles.
LinkedIn:
It is the best way to engage with potential customers. LinkedIn is specially designed for businesses, employees, and organizations. So create a LinkedIn profile. You can add here links to your website; update your profile with new links, product reviews, books, or articles related to your product and business. You here on LinkedIn can join the industry groups and start discussing promoting your small business with them. So, join LinkedIn groups there may be your target customers post questions or comments frequently related to your business products or services.
You can ask your target customers, dealers, retailers, vendors, or other business associates in your network to provide a recommendation for you or your business on LinkedIn.
YouTube:
It is the largest and most popular video storage social networking site in the world. It is a free video streaming service-oriented website where you can post videos about your business product, services, and customer experiences. Create a YouTube channel for your online business and regularly post as many useful videos as you can to encourage customers to view and share your videos with others.
Pinterest:
Pinterest is, without a doubt, an extremely popular website. The newest network on the social media scene, Pinterest adds a brand new focus to social images media networking. Pinterest allows users “pin” photos, images, and other graphics they find online or creates themselves to share, promote, and inspire. These pins can also be shared on Twitter and Facebook for additional exposure.
These pinboards usually have a common theme such as weddings, birthdays, visiting places, or recipes.
Tumblr:
Tumblr is also a popular social media site that allows you to post anything from anywhere. It is a microblogging platform website having more than 130.5 million blogs until the date of August 8, 2013. It allows users to post multimedia and other content to a short-form blog. Users can follow other users’ blogs, as well as make their blogs private. Create your own Tumblr blog today about your business. Customize everything, and find and follow what you offer your target customers to love.
My Space:
It is also a popular social networking site where you can get most of the facilities of Facebook. It gives you more freedom to design your page.
Flickr:
It is a type of social media networking site where you can upload your business photos. Photos of your business encourage more to your potential target customers.
Google Buzz:
It is a bit like Twitter and Facebook. It is a less popular social network than the above-mentioned sites. But it has different features. It may attract your business to the customers.
 If you want to know how to use popular social media to promote your small business, then click the given link below: How To Use Popular Social Media To Promote Your Small Business
Please share your tips and tricks that will help small businesses sign-up and use social media.
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