Essay About Professional Communication and Importance
Can social media assist an organization in better reaching target audiences? If so, how? Describe which social media tools should be used by the organization.
Today’s era of modernization is driven by technology. Technology includes social media, the internet, the robotic world, and whatnot. Shedding light on social media, they are not only limited to communication and interaction between two individuals but it has extended to way greater than that. Now life has been so influenced by social media that in many walks of life, it has been very crucial including offices, businesses, firms, organizations, and a lot more. Social media has revolutionized, revolutionized, and mobilized the sector of business. It is not a matter of denial that social media can also assist an organization to reach the intended target.
The use of social media is permeating to a maximal number of different sectors including organizations and institutions. In today’s era, Facebook is accessible to many of us and it has also been an easy platform for organizations to interact with the public and consumers. According to much research done in the fourth quarter of 2017, it is reported that there are 2.2 billion active Facebook users (Statista,2017), and among billions of Facebook pages, 65 million are organization pages (Craig Smith,2014). So, it can be squeezed out from an instance that organizations benefit from using Facebook to gain valuable customer insight.
Not just Facebook, there are a lot of other social media that are yet to be explored by the organization to foster easy interactions between manufacturers, retailers and distributors or organizations, and consumers. Through the internet, I came to know about a social media named Xing which is a European career-oriented social networking site that enables a small-world network for professionals which is used by 200 countries(Wikipedia). The platform offers personal profiles, groups, discussion forums, event coordination, and other common social community features. It enables closed group discussions between the members of a certain company, organization, or business.
As for liking, there is a website called LinkedIn that is a business and employment-oriented service that operates via mobile apps. it is mainly used for professional networking and interaction between employers, organizations, and job seekers. As of April 2017, there is 106 active millions member on LinkedIn which is intended to build trust among service members and bring common organization into the mainstream for interaction (Wikipedia).LinkedIn offers a perfect avenue through which to interact with your customer base, with surveys, messaging, and comments. it helps to provide a great customer satisfaction level as there is an interaction between the organization and customers through public and private messages which is a great way to resolve any issues.
Like LinkedIn and Xing, there is yet another very popular professional social network: a video whose members include business owners, entrepreneurs, managers, and even the public(Wikipedia). Video enables members to enhance their career prospects, grab new business opportunities and stay connected with contacts to keep track of different areas of work to maintain to date online address book.
As technology is enhancing in each sector of life in this very 21st century, organizations are also influenced by science and technology. Technology has offered to foster good relationships between organizations and consumers in this fast pacing life of mechanical advancement. it has been crystal clear that social media can help as a mainstream to interlink businesses and consumers to gain their perception about happening instances. Social media can help the organization understand what audiences want new and novelty in the business. Organizations are very accessible to customers through the medium of social media and by being connected to audiences and costumes, the organization is more likely to increase brand loyalty and customer retention ().
Of course, social media can help the organization reach its target audiences better. Since 67% of consumers now go to social media for customer service, they get fast responses and 24/7 support through organizations (Kristina Cisnero,2016). With the use of social media, an organization can ensure that their product had reached the customers in the short possible time. Social media is a platform where you can enrich relationships with your customers. Different social networking sites like Facebook, Twitter, Pinterest,google+, etc. can help the organization build up compatibility with their customers and help the consumer to put forward their problems regarding the organization or related to the organization. Due to the bonafide interaction between the organization and the audience, there can be an easy supply of the audience’s thoughts with an organization which can help the organization get notified of what needs to be changed to meet their demand. The organization can properly address the consumer’s requirement and can distribute as per its ability.
Lastly, without any doubt, we can speak out that organizations and audiences can highly be benefitted through the use of social media. Today’s world is woven with a fabric of technology and each sector is benefited from technology but we ought to remember its cons too.
REFERENCES:
Statista 2017, Number of monthly active Facebook users worldwide as of 4th quarter 2017, viewed 6th April 2018, <https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/>
Smith,c 2014,90 impressive Facebook page statistics, and facts viewed 6th April 2018, https://www.google.com/amp/s/expandedramblings.com/index.php/facebook-page-statistics/amp/#ampshare=https://expandedramblings.com/index.php/facebook-page-statistics/
Cisnero, k 2016,10 benefits of social media for business, viewed 6th April 2018,
https://www.google.com/amp/s/blog.hootsuite.com/social-media-for-business/amp/#ampshare=https://blog.hootsuite.com/social-media-for-business/
Author: Soni Karki
