SEO statistics play an important part in every marketing strategy because it can help professionals from agencies like Bahlr Media know what your target audience is looking for and how they interact with your website, so they can base marketing campaigns on data-backed decisions and improve your ranking.

Here you’ll find some fascinating statistics that can help you see “what works” and adjust your marketing strategy to boost your organic ranking.

General Stats

More than half of organic traffic (53 %) comes from organic searches.
If you’re not on Google page 1, you’re lost because only 0.78% of Internet users check out page 2 on Google SERP.
If you are positioned first on Google your click-through rate will be 28.5%. This number drops to 2.5% as you go to the 10th position.
It takes approximately 3 to 6 months to get a website ranked on Google. However the more competitive the market, the longer this period would be.
More than 77% of mobile searches are so-called “zero-click” searches – a situation when Google answers a query directly without clicking, but it still improves ranking.
53% of traffic comes from organic search while 15% of traffic comes from paid channels.
Statistics show that 60% of websites ranked among the top 10 results on Google have been around for 3 years or more. This means that you need authority, trustworthiness, and experience to be ranked higher on Google.
Internet users are 20x more likely to opt for organic results in search than paid ones.

Backlinks Stats

Numbers say that 65% of pages don’t have backlinks which is a huge missed chance. Find your target landing pages without backlinks and outreach to gain backlinks for those pages.
The first-positioned page in organic search has 3.85 times more when compared to Google positions from 2 to 10.
If you want to rank high on Google for significant keywords you must gain numerous high-quality backlinks. Link building is crucial for higher ranking so you should invest 50% of the SEO marketing budget.
Over 60% of digital marketing specialists believe that link-building is the most complicated and time-consuming segment of SEO.
Articles with the questions Why and What in the title along with the infographics have 25.8% more clicks than How-to articles and videos.

Keyword Statistic

Around 34% of SEO experts state that they spend most of their work hours on keyword research.
A significantly small percentage of keywords (0.16%) drive 60% of organic searches every month while 94% of keywords get 10 or fewer searches.
Terms with higher average keyword difficulty scores are more popular search terms than those with lower keyword difficulty scores.
It’s proven that long-tail keywords drive more conversion because they are more specific. For this reason, 70% of search terms have 4 or more words.
One of the ground rules of SEO is to have a keyword in the title tag.