More than 2 billion people use YouTube, according to a 2021 statistic. It is the second most popular social media app in the world. Additionally, YouTube is ranked first by Google, the app’s parent company.

The YouTube app now has some features that make it a music-promoting app. Using these features, artists may expand their audience and grow their portfolios. Every artist should use the chance that this app offers. This article will describe how to take advantage of this opportunity.

How to promote your music on YouTube

Visuals add lots of value to a song. Visuals make listeners connect more to the music. How about artists getting paid when people view their videos? This post will highlight ways artists can enhance their YouTube presence and promote their art.

Profile optimization

The first impression of artists is crucial! Artists must ensure that their Youtube channel pleases the eyes. A good banner picture, thumbnail, articulate bio, and logo are necessary. Well-sectioned content and links to social media pages are also helpful.

Do some PR

Doing the work on Youtube alone is not sufficient. Artists need to use their social media influence to promote their songs. Apps like SoundCloud and Reddit are some of the helpful platforms in this regard. Interaction in these communities can drive traffic toward YouTube channels.

Interact with other channels

Interacting with similar channels is a good PR strategy. Strategic partnerships are vital for a good promotion. Artists can connect with their colleagues in the industry to increase their visibility.

Create a schedule

Artists need to keep fans abreast of their activities. A good schedule will improve fan engagement and visibility.

Engage the listeners

Create interactive content such as live streams, Q&A sessions, Snippets, BTS videos, and many others. These contents will improve engagement and interaction.

Audience Identification

It is easy to promote art when the audience is known. Artists can dig through social media and create a niche for themselves or take from someone else’s.

Optimize YouTube contents

The best way to do this is to use YouTube Search Engine Optimization (SEO). SEO uses keywords and phrases to rank content. Knowing the right keywords and tags to use may improve visibility and engagement.

Check out the trends

Artists can watch out for trends and flow with them. A video can be produced on a trending event and utilized as a PR tool.

Analyzing activities

YouTube lets artists know who views their content, where they are viewing it from, and how long they have been seeing it. This data allows artists to optimize their content and tailor them toward their goals.

Using CTAs

A “Call To Action” or CTA in videos directs or instructs listeners to do a task. They should be a vital inclusion in videos.

Do some collaboration

A tree doesn’t make a forest. A network of connections is more than enough PR for artists. Only by collaborating with other artists will this achievement be accomplished.

Use YouTube Ads

Not all engagements will come about organically. Paid YouTube ads are alternatives for Artists finding it hard to crack the nut.

The shared tips are proven to improve music promotion. Artists can play around with these methods and see what works for them.