If you would like to start your Airbnb business in Europe, the first thing to do is decide on a location for buying property. There are many tourist places in Europe. However, the competition there is quite high. Let’s talk about effectively investing in an Airbnb business and getting a stable income.

The main indicators of choosing a location for buying Airbnb real estate

To analyze the situation in Airbnb real estate rental in a particular location, you need to pay attention to the following indicators:

Average Daily Rate: The average cost of rent per day.
Occupancy Rate: The average monthly ratio of booked and vacant properties.
Revenue: The average monthly income from short-term property rentals in a region.
Active Rentals: The number of properties that are rented out.

You can also conduct more detailed analytics: analyze these indicators by month, real estate types, and the availability of specific amenities (pool, parking, internet, etc.)

Top European Cities to Buy Airbnb Property

There are many popular tourist destinations in Europe. Stunning old towns, nature reserves, and ski resorts. So choosing the best of them is not easy, but we did it. We have selected and analyzed the TOP-6 locations for you, which will be a great place to invest in your Airbnb business. Read more about the best cities to invest in Airbnb here https://www.hostyapp.com/the-best-european-cities-for-airbnb-investment/

Kingsbridge

Kingsbridge is a famous tourist town in Devon, UK. It is here where the old stone churches and houses, saturated with the spirit of Old England, are located. People come from many European countries to enjoy the sights and cultural monuments.

And in general, Britain is a treasure trove of the tourism business. There are ancient castles, palaces, galleries, and a museum. The spirit of history is everywhere. So if you decide to buy a house or apartment in the UK, we recommend that you read useful information here – https://www.hostyapp.com/best-uk-cities-for-airbnb-investment/

Average Daily Rate (ADR): $174
Occupancy Rate (OR): 65%
Revenue: $2,452
Active Rentals: 12,042

While most Airbnb Hosts rent out houses, there is a demand for private rooms as well. Most houses have heating, internet, a kitchen, and parking. Most tourists come here in July and August.

Bagnes

Bagnes is a tourist center and municipality in Switzerland. The first mention of it dates back to the XII century. Here are the Verbier Castle, the Gothic church of St. Mauritius, and other historical monuments. But, most importantly, here is just fantastic nature! Mountains and lakes attract many people for family vacations, ecotourism, and winter sports. Demand for rental housing remains strong, so your Airbnb business here will skyrocket.

ADR: $367
OR: 50%
Revenue: $3,188
Active Rentals: 837

In Bagnes, houses with 2-3 bedrooms, parking, internet, and heating are rented. Only 4% of owners rent a private room. People come here to have a good rest, so few people are ready to live with the Hosts in the same house.

Positano

Positano is a commune in Italy located in the province of Salerno. It is here that the villa of the famous actress Sophia Loren is located. It is truly a heavenly place with crystal-clear beaches, narrow Italian streets, and olive groves—an amazing place for couples and families. Renting real estate here is quite expensive, but this does not stop tourists: the average occupancy rate is 84%.

ADR: $395
OR: 84%
Revenue: $6,732
Active Rentals: 540

Most (84%) homes for rent here are homes with 1 or 2 bedrooms. Only 17% of houses have parking and swimming pools, so their presence will be a significant advantage over competitors. The peak of the tourist season here comes in August: occupancy in this month is up to 100%

Knokke-Heist

This city in the north of Belgium is known for its natural attractions. It is home to the world-famous Zwin Nature Reserve, the butterfly house, and a superb 12-kilometer beach. Although the climate is harsh, Knokke-Hays attracts many ecotourists and nature lovers yearly.

ADR: $174
OR: 57%
Revenue: $2,265
Active Rentals: 2,111

The highest demand in Knokke-Heist is for houses with two bedrooms, parking, heating, and internet. Swimming pools are in 5% of houses, and parking – is in 41%. Most tourists come here in August, but in January, there is a decline in occupancy.

Lège-Cap-Ferret

This wonderful picturesque place is located in the southwest of France. The area here is covered with pine forests and dunes. It is here where the famous Cap-Ferret lighthouse and the Moorish-style chapel are located. People worldwide travel to admire them and the Arcachon lagoon, so you can certainly build a profitable Airbnb business here.

ADR: $298
OR: 50%
Revenue: $2,626
Active Rentals: 1,359

The holiday rental properties in Lège-Cap-Ferret have one thing in common: most of them are large houses with 3,4, and 5+ bedrooms. There is a swimming pool in every fourth of them, and parking – in 81%. The high season here comes at the end of summer.

Sant Josep de sa Talaia

This popular tourist center is located in the western part of Ibiza. Azure lagoons, palm trees, cozy restaurants, and shops look genuinely fabulous. Real estate prices in Sant Josep de sa Talaia are quite high, but this investment will quickly pay off with high returns. The average monthly income for rent here is 6 thousand dollars – a record amount on our list.

ADR: $508
OR: 71%
Revenue: $6,000
Active Rentals: 980

Sant Josep de sa Talaia is a truly luxurious property for short-term rentals. Huge houses with more than 5 bedrooms are typical here. So if you are ready to invest in luxury real estate and make huge profits, then Sant Josep de sa Talaia is a great choice.

Conclusions

If you want to invest in an Airbnb business, many picturesque cities, towns, and municipalities in Europe are great places to start. In France, Belgium, Switzerland, and other European countries, there are many world-famous resorts where vacation rentals are at their peak.

Also, to draw up a business strategy, you will need to analyze your competitors, determine the portrait of the target audience, and find your unique advantages as an Airbnb Host and growth points.