In today’s digital world, social media advertising has become an essential tool for businesses to increase engagement, build a brand, and generate leads. One of the most popular platforms for achieving these goals is LinkedIn, a professional social network with nearly 600 million active users.
To create effective and engaging campaigns on LinkedIn, businesses must be aware of its Single Image Ads Specifications. This article will explore the rules and best practices associated with producing a successful Single Image Ad on LinkedIn.
Advertising through social media has become one of the most prominent ways of marketing in recent years, with many companies turning to platforms like LinkedIn to promote their services or products.
To ensure an effective advertisement, companies must become familiar with the specifications and requirements set by Linkedin in order to ensure they are adhering to the platform’s regulations in order to optimize their creative ads. This article will explore the different components of LinkedIn’s single image ads, focusing on size, quality, and format.
What Things You Must Know About Linkedin Ad Image Specs Specifications
With the ever-expanding use of social media, marketers must be mindful of the different specifications of various platforms to ensure their content is visible and effective. LinkedIn is no different and one must keep in mind the various ad image specifications if they are wanting to utilize this platform for its successfully marketing potential.
When crafting or curating images for your LinkedIn ad campaigns, the size should always be 100 x 100 pixels. The only exception to this rule is if your advertisement has been approved to include single-image stories, in which case the size should be 1200 x 628. Apart from this size, the aspect ratio should always be 1:1 and the image should be in JPG or PNG format in order to ensure its display when posted.
Furthermore, all images should also adhere to LinkedIn’s Advertising Guidelines. For example, there should be no explicit content and all images must not mislead potential customers. Also, images should focus on the advertised product, as opposed to focusing on attracting attention by any means. LinkedIn also has specific rules in place which regulate the types of faces that can be featured in ads, such as those dealing with children or elderly, which must be adhered to.
By taking into account the various ad specs for LinkedIn and understanding the advertising guidelines for the platform, companies will be able to create or curate effective and compliant ads for their target audiences.
File Type: jpg, png, or gif
File Size: 5 MB
1.91:1 (horizontal, desktop and mobile)
1:1 (square, desktop and mobile)
1:1.91 (vertical, mobile only)
Ad name (optional): 255 characters
Headline: 70 characters
Introductory text: 150 characters
Description (LAN only): 70 characters. Only required if using LinkedIn Audience Network (LAN).
File Type: jpg, png, or gif
File Size: 5 MB
Horizontal / Landscape
**Horizontal images will deliver to both desktop and mobile
Minimum: 640 x 360 pixels
Maximum: 7680 x 4320 pixels
Recommended: 1.91:1 – 1200 x 628 pixels
**LinkedIn recommends this aspect ratio for delivery across both desktop and mobile
Minimum: 360 x 360 pixels
Maximum: 4320 x 4320 pixels
Recommended: 1:1 – 1200 x 1200 pixels
**LinkedIn recommends this aspect ratio for best performance on CTR on mobile (vertical images do not deliver to desktop)
Minimum: 360 x 640 pixels
Maximum: 1254 x 2400 pixels
1:1.91 – 628 x 1200 pixels
2:3 – 600 x 900 pixels
4:5 – 720 x 900 pixels
Overview of Linkedin Single Image Ads
A Single Image Ad is a type of message-based ad format on LinkedIn that allows businesses to leverage a single image along with a short message to boost engagement with their target audience. It is designed to reach a broad range of audiences and to help businesses create more personalized ads and increase their visibility through platforms such as LinkedIn Mobile, Sponsored InMail, and Dynamic Ads.
Linkedin Single Image Ads are effective messages that can be used to promote products and services, spotlight your brand, drive conversions and website visits, as well as introduce new offerings.
Linkedin’s single image ads are ideal for companies that want to capture a brief, attention-grabbing message to their target audience. These ads are specifically limited to one image combined with brief text and choosing the right specifications to implement can be the difference between success and failure in ad campaigns.
Knowing how to adhere to the single image ad specifications will ensure that a company’s ad is effectively processed and displayed by the platform.
Guidelines for Size
Understanding the image size is critical since it will ensure that the image can be easily processed and displayed on the platform. When considering size,LinkedIn recommends an image size of 1200×627 pixels. If the image has different proportions or is much larger or smaller, then it will be automatically resized, which could impact the quality of the final ad. Using an image that is the exact specified size ensures the highest possible quality of display.
The most important aspect of a successful Single Image Ad on LinkedIn is the size and quality of the ad image, as these elements determine how visible the ad will be to users. For the main image, LinkedIn recommends that businesses use JPG or PNG files with a 1.91:1 aspect ratio and an image size of 700 x 400 pixels. The minimum image size allowed is 600 x 337 pixels, while the maximum image size should not exceed 4 MB. It is also important to note that LinkedIn prefers landscape images over portrait images for Single Image Ads.
Quality and Format Requirements
When producing a Single Image Ad on LinkedIn, there are certain quality and format requirements businesses should follow to ensure their ad is successful. All images should be legible, clearly visible in their entirety, and easy to understand. To that end, businesses must use high-quality images with no pixelation, grainy images, or ads that feature only text, which are not allowed. It is also important to ensure that any images used are relevant to the product or service being promoted and that they do not contain any political or religious messages or images.
Quality Requirements Apart from having the correct size, there are specific quality requirements when utilizing single image ads. LinkedIn requires that images should be in either JPG or PNG format, and the resolution must be a minimum of 72 dpi with less than 20% text. Having too much text within the image can potentially decrease the visibility of the ad and the resolution must meet a certain standard. This ensures the ad looks crisp and attractive for viewers.
How to select best image for ads
Selecting the right image for an ad is a critical element in delivering a successful advertising campaign. It is important to understand the design principles of quality imagery, such as clarity, balance, lighting, and perspective, as well as more specific key elements, such as branding.
When selecting an image, consider the audience and how they will interpret the image. Check the aspect ratio and aim to maintain the same aspect ratio throughout your ad material. Ensure that the image is clear, with beautiful colours and sharp focus. If possible, use a high resolution image. While it is important to maintain visual consistency in the ad material, always keep in mind the key message of the ad and how it can be conveyed through the image choice.
Think of how you can visually demonstrate the product or service being advertised. Ensure the image isn’t too cluttered and that the focus is on the key elements. Always strive for balance and contrast—the image should be simple yet have enough detail to make an impact.
When it comes to lighting and perspective, find an image with a good contrast between bright and dark areas. Try to avoid angled shots unless it is necessary for the message of the ad. Only incorporate images and objects that relate to the product or service.
Finally, it is important to consider how you will use the image. Make sure it will be visible and legible in different formats and sizes. Selecting the right image for an ad requires careful consideration and practice but is worth the effort. Take your time, explore all the options, and create an engaging visual and emotional impact with the right image.
Best Platform for Advertisement online
Advertising online can be an effective way to increase visibility and attract more customers to your business. But with so many different platforms available, it can be hard to choose the right one. Fortunately, choosing the best platform for online advertisement doesn’t have to be difficult. Most platforms have their own set of features that make them well-suited for various advertising strategies.
For example, Google Ads and Facebook Ads are two of the most popular choices. Both of these platforms are highly versatile, allowing businesses to customize their campaigns to target specific audiences. Furthermore, they offer a variety of tools to help you track your results and optimize your campaigns for greater success.
Additionally, there are platforms that specialize in different areas of online advertisement. For example, search engine optimization (SEO) platforms such as Moz and SEMrush can help businesses rank higher in search engine results pages. On the other hand, social media platforms like LinkedIn, Twitter, and Reddit can help businesses reach a wider audience with tailored messages.
The best platform for online advertisement will depend on your business’s needs and goals. Take the time to consider all the options to find the right platform for you. With the right platform in place, you’ll have greater success in reaching your target audience and achieving your advertising objectives.
Benefits of Advertisement on Social Media
Advertising on social media networks has become an increasingly popular marketing strategy for businesses of all sizes. This strategy offers a variety of potential benefits, including increased visibility, improved relationships with customers, and more efficient targeting of specific audiences. With the ability to reach millions of users with a single post, social media has become a cost-effective way for businesses to promote their products and services.
Additionally, social media platforms enable businesses to maintain ongoing contact with customers by providing regular updates and special offers that can help strengthen loyalty. As a result, many businesses are leveraging the power of social media to build their customer base, generate revenue and increase brand awareness.
Benefits of Advertisement on Linkedin
Advertising on LinkedIn can be an invaluable tool for businesses as it allows them to reach a wide audience of potential customers, partners, and investors. Not only does it give businesses access to a large, engaged audience, it also provides them with advanced ad targeting capabilities. LinkedIn ads allow businesses to tailor their campaigns to reach users with the highest potential of getting a desirable outcome from the ad.
Advertising on LinkedIn also offers businesses access to an incredibly sophisticated set of analytics tools. With LinkedIn Ads Analytics, businesses can measure the success of their campaigns in real-time by tracking metrics such as impressions and click-through-rates. This data can then be used to identify what works and what doesn’t so businesses can adjust their messaging and targeting to further optimize their campaigns.
In terms of cost effectiveness, LinkedIn ads are generally more affordable than the more traditional forms of advertising. Furthermore, the ROI that businesses can achieve with LinkedIn advertising can be significantly higher than what they might be able to achieve with other types of campaigns. This is because LinkedIn ads are so well-targeted which allows businesses to be sure that their messages are going to users that are actually likely to be interested in their products or services.
Overall, LinkedIn advertisement offers businesses a strategic advantage that can help them reach potential customers, gain new partnerships, and foster stronger relationships with their existing customers -all of which can help lead to increased revenue and a larger customer base.
Other Best Practices
In addition to size, quality and format requirements, there are some other best practices businesses should consider when producing a Single Image Ad on LinkedIn. Businesses should use images that feature minimal text, people, and logo placements. Additionally, it is recommended that the images used should not be excessively busy, as this can detract from the overall message of the ad. Finally, businesses should make sure the images used can be easily interpreted by their target audiences.
File Format Considerations
LinkedIn does not accept certain file types for single image ads, so image files should be in either JPG or PNG format. With regards to the size, the image should have a ratio of 1.91:1, otherwise the image will be automatically resized to fit the aspect ratio. Additionally, it should not exceed 8 MB and it should have a minimum resolution of 72 dpi for optimal viewing.
In order to create effective and engaging Single Image Ads on LinkedIn, it is important for businesses to be aware of the platform’s rules and regulations. This article has outlined the size and quality requirements for Linkedin Single Image Ads as well as some best practices to consider in image selection. By following these guidelines, businesses will be able to create successful Single Image Ads that capture the attention of their target audiences and increase engagement with their services and products.
LinkedIn’s single image ads are an efficient way for companies to capture their target audience’s attention and promote their services or products. Keeping in mind the size, quality, and file format requirements ensures that the single image ad is optimal for better visibility and engagement. Knowing the specifications of LinkedIn’s single image ads will ensure that a company is able to get the most out of their campaign.