Major Importance of Marketing to Consumers, Nation, and Society

Here we have enlisted the Major Importance of Marketing to Consumers, nations, and Society. As we have already discussed the top 5 importance of marketing in the manufacturing or business firm. Now we are concentrating our mind on the importance of marketing to consumers, Nations, and Society.

A consumer is a person who buys products or any kind of services for personal use and not for manufacture or resale. A consumer is someone who makes the buying decision whether or not to buy an item at the store. The consumer is someone who can be influenced by marketing and advertisements.

Marketing is the process of communicating the value of a product or service to consumers, to sell that product or service. Marketing is the link between a society’s material requirements and its economic patterns of response.

Major 14 Significance of Marketing to Consumer

1. Provides information:

Marketing provides information about the product and services to the ultimate consumers. It is the primary objective of marketing. It helps to increase the knowledge of products or services relating to their benefits and using techniques of them. Marketing provides information about how to get the product. By getting information from marketing about the product, customers take advantage of them.

2. Provides satisfaction:

It provides satisfaction to consumers by supplying information and goods and services according to their demands and taste. Thus, marketing helps to improve the quality of life for consumers. After getting detailed information from the marketing about the product, consumers can take advantage of them in terms of satisfaction. Consumers feel satisfaction when they are full of information about any product.

3. New Product:

Marketing also provides knowledge of the new product and its benefits to the consumers. So they can take the benefits of those products using them.

4. Selection facility:

in today’s competitive business age, various producers produce different types of products of different varieties, designs, colors, and sizes. So marketing provides the selection facility to the consumer out of those products according to their price and quality.

5. The rise in the living standard:

Marketing helps to provide the right product to the consumer at right time using advertising publicity and sales promotion. So it helps to rise the standard of living of customers.

6. Information about the new product:

Every day new products are launched and introduced. We can’t memorize and remember each of them their functions their price. Marketing here plus the vital role. There is various form. of marketing nowadays. Digital marketing is playing a major role. There is marketing in the media like TV and newspaper.

Thus any form of marketing provides detailed information about the new relevant products including their price their functions the accessories they come with the guarantee that is being provided. So we can filtrate the information and choose among the thousands of products.

7. Information about the existing products:

Marketing not only provides information about the newly launched product but also provides information about the existing products. The things that we haven’t known about these products. In short, marketing is providing us the new information about old products. We came to know what we were using and for what they should be used.

Their other advantages. For example, through digital marketing, I came to know recently that Colgate toothpaste can be used for the removal of any kind of scars on the face. Similarly, banana peels that we used to throw can be used to shine our shoes. This is the importance of marketing. The things we have been throwing away are more useful than the products we pay for the same usage.

8. Receiving the knowledge in the comfort of our own home:

Different forms of marketing like digital, media, door to door selling, are providing us the consumers to receive the knowledge just by sitting luxuriously in the comfort of our own homes. We don’t have to travel and don’t the hard work to know about them. Marketing is doing the job for us. What more can anybody ask for?

9. Employment:

The field of marketing is also creating and providing thousands of jobs to the unemployed. The door-to-door salesman is an example. The salesman doesn’t need much education and experience. The only they should have is the method to sell more and more. For which there are given the commission in each sale, remuneration, and fuel expense.

Similarly, the individual with higher qualifications also can work in the field of marketing as the marketing head and manager. Computer personnel also are required and have been engaged in graphic marketing and digital marketing. So marketing is generating much-needed employment for the youth.

10. Information about the grand offers and discounts:

Many of us middle-class consumers wait for Dashain and Tihar or the new year and Christmas to buy the new products we need. Why? Because the company offers lots of discount and prizes at the time of festival celebration. The products which we couldn’t buy the other working days can be bought during the festival season. How did we come to know about the big discount offers? The answer is simple through marketing. That’s why marketing is very important to us.

11. Competition and a healthy rivalry between the manufacturer:

The vast amount of marketing in an attractive way using the celebrities that we are a fan of are some of the specialized ways of marketing. The same product but of different brands and companies are available in the market. We the consumers are also attracted to the products which we see our favorite celebrities using on TV.

Or the product which is cheaper but qualitative. All these tricks of marketing are pushing companies to produce high-quality products with less retail value. And to produce more and more high number of products which is helping to generate more jobs for the workers.

12. Consumers’ advantage:

As the companies fight with each other in producing more qualitative products and selling them at low prices. So that they can increase the number of customers, the most advantage anyone is getting is the consumers. We are benefitting. So thanks to the marketing.

13. Generating the numerous options:

Marketing has not only been revolving but also revolving around the method of shopping for us the consumers. Now a day’s lots of options for shopping have been created. Online shopping is helping the consumer to shop for the necessary products at the ease of their homes. The payment options are also numerous, there’s cash on delivery, debit and credit cards, PayPal, and many more. The time-consuming and mind-eating bargaining can now be completely avoided. Similarly, the websites for online shopping advertise the products new and old both.

14. Self-employment:

The youngsters who were once looking for a job are the ones who are creating these online shopping websites. There is not only online shopping but the online booking of tickets be it a movie or bus or plane tickets. There is an online order of food and groceries. All these new creative technologies are the creation of the mind of new emerging talents. And the creator is the marketing.

Major 5 Importance of Marketing to the Society:

1. Means of employment:

Marketing is essential for providing increasing employment opportunities. It offers employment and income through continuous production. It offers employment to a large portion of the total production.
2. Increase in the standard of living:

Marketing has been given the responsibility and task of creating, raising, and maintaining the living standard of society. It emphasized opening customer oriental businesses.

3. Cheap goods:

Marketing activities help to provide cheap goods and services to society because it maintains effective channels of distribution.

4. Creation utilities:

Marketing creates time, place, and possession utilities. Transport crates place utility, storage crates time utility, promotional activities create information utility, etc.

5. Satisfaction:

Marketing provides satisfaction to society by supplying relevant information, goods, and services to the people of society according to their demands and taste.

Major Importance of Marketing to the nation:

Marketing is the advertisement of products. It is the giving of knowledge and information about the products to the consumers. The knowledge and information, however, have to be accurate. With the help of marketing, we the customers decide which to buy and which not to buy.

In short, marketing provides the recognition of well-deserved products. Marketing is not only important to us the consumers but also the nation. Marketing has brought a revolution in the buying and selling business. The same revolution is required for any nation to establish its identity and recognition.

Marketing is also required to uplift the economic status of the nation. The major importance of marketing to the nation is as follows:

1. Political peace:

Marketing provides employment opportunities and it helps increase the standard of living. Through marketing activities, people can easily get goods and services according to their demands. Hence it creates political peace in a country.

2. Economic development:

Marketing can bring about rapid development in underdeveloped or developing countries because it can initiate the integration of agriculture and industry.

3. Economic Uplift:

Every nation has its qualities and products. Like our, Nepal is famous for the tea in Ilam, pashmina, ginger, and many more products. If all these products can be exported to other nations worldwide imagine the economic Uplift Nepal could have. But for other nations to know that Nepal is rich in these unique and natural products marketing has to be done in aa adequate ways and modern ways.

4. Employment:

A nation that has every youth employed that nation can never be backward. Nepal was struggling to employ its youths. But since marketing has evolved the employment problem has found its solution. Most of the commoners and youths in Nepal are not that educated because of the geographic difficulties of the country. Every field demands qualified citizens for the job. But marketing is the only one which despite lower education is providing the chance f employment to the people.

The door-to-door salesman has to be a little educated. The only requirement is the ability to present the products in such a way that the customers become attracted to buy the product. The salesman is even given a commission for every sale they make. Even high-degree holders are getting employment in the field of marketing as managers and designers. Computer personnel and technician are also getting jobs in the field of marketing. Thus generating the chance of employment for the youths residing in their nation. It also is generating g the opportunity for self-employment.

5. Recognition:

The variations of marketing like digital marketing, media, and communication are all providing Nepal to introduce itself to the world. For example, my own experience has shown that most foreign people don’t know where Nepal is or if there is any country called Nepal. Many Buddhists in the foreign don’t know that Nepal is the country where Gautam Buddha was born. They think India is the nation where he was born. Why? Because India is marketing all over the world as the nation of Gautam Buddha.

Nepal is not taking enough steps in the field of marketing otherwise the situation of collecting signatures to prove that Nepal is the country of Gautam Buddha would not have arisen. Similarly, China is now portraying itself as the nation of Mount Everest. Nepal should also get assistance in marketing to advertise itself to those who are ours.

6. Tourism:

Nepal’s economic status is mainly supported by remittance, agriculture, and tourism. On each tourism day giving a big attractive speech about improving tourism is not enough. Each tourist should know that there is one beautiful country named Nepal exists which is rich in culture and tradition and natural beauty. It’s sad to say that the 2072 earthquake has done the marketing of Nepal which the government should have done long ago.

Because of the earthquake Lionel Messi and Cristiano Ronaldo wore Jersey in their football match to dedicate their prayers to Nepal. It has identified Nepal as an independent nation not part of any other nation. Prince Harry visited Nepal because of the earthquake. David Beckham came to Nepal because he was the goodwill ambassador of the UN. If enough marketing of Nepal through all the resources of marketing would have done these big celebrities would have visited just to travel. not to offer their sympathy.

7. Development:

Marketing can play a vital role in the development of the nation if given the right opportunity. As said earlier marketing is providing employment, recognition to the nation, the economic growth all of which are Necessities at the level of any nation.

8. Modernisation:

The world is developing and changing so fast that Nepal has to keep up with the pace else it will far fall behind. Marketing is helping by introducing modern techniques and technologies to Nepal. Like in other nations we the consumers are now indulging in more and more online shopping, and online booking. We even pay the electricity bills by remaining in the easy comfort of our homes. These are the gifts of marketing.

These are some of the important advantages of marketing. But it doesn’t mean that marketing doesn’t have its disadvantages. If not used correctly and rightly marketing can contribute to the number of frauds that we the consumer have to face. Like inline fraud, online stealing of personal data, online theft of bank balance, etc, etc.

Similarly, the rivalry it is creating between the companies may not be Healthy and may take an evil form. Even if the nation is not marketed properly in front of the world. The image it can create may be hazardous for the nation. Thus to occupy the huge space of the international market, Nepal should do some serious marketing. But the good marketing. Like appointing known celebrities as representatives of certain regions like Rajesh Hamal or days hang Rai whose celebrated status is increasing day by day.

Various ways of good marketing have to adopt at the right time in the right way. Marketing is not bad in itself if used properly and accurately.