Owning and managing an e-Commerce website can be incredibly lucrative – which is also why it is one of the most competitive and highly saturated industries in the world. With that in mind, it is important that you leverage every possible advantage that you can in order to outperform your competitors.

In this article, we’re going to highlight 5 features that every single e-Commerce website should have…

1 – Guest check-out with multiple payment options

If you are forcing your potential customers to sign up and make an account in order to be able to complete a purchase, you’re instantly missing out on 10% of your potential business.

That’s a big number in e-Commerce.

Add a lack of payment options into the mix and you are significantly reducing your store’s potential.

For the best results, allow guests to check out and provide them with multiple payment options. In doing so you are offering the path of least resistance.

Remember, when you redirect them to a ‘Thank You’ page after they complete a purchase, you can incentivise them to make an account to enjoy a discount when they place another order.

2 – Detailed FAQs and support chat

You must identify and pre-empt all potential questions. Add a detailed FAQ that addresses all of the issues that your customers frequently ask and give them clear and concise answers.

Similarly, it may be worth providing live chat support or an AI bot so that potential (and returning) customers can get all the help they need, when they need it.

A positive customer experience is key to bolstering brand loyalty.

3 – Fast page load speed and responsive design

The e-Commerce websites that enjoy the highest conversion rates take less than 1-second to load. Not only that, but did you know that 40% of shoppers will not wait longer than 3-seconds before they abandon the website in search of one of your competitors?

Speed that website up!

Also, make sure that it is mobile responsive – given that over 50% of web traffic comes from mobile devices. People don’t want to ‘pinch & grab’ their way to the checkout page.

4 – Effortless navigation with sorting & filtering

Again, the key to e-Commerce success is providing your website visitors with “the path of least resistance”. They need to be able to find the items that they are looking for within as few clicks as possible. That means having an effortless website navigation structure – including the option to sort and filter their results.

In today’s digital age, success in the restaurant industry isn’t solely about the quality of the food; it extends to the digital space as well. A well-designed website is crucial—it acts as an online mirror of your physical establishment, showcasing your menu, ambiance, and services. It’s also a platform for online ordering, a feature that significantly enhances customer convenience by allowing them to order from the comfort of their homes or offices. This not only broadens your restaurant’s reach but also increases the potential for more sales. Hence, in the modern restaurant business, a website and online ordering system are not just options, they are necessities.

5 – Exit intent popup windows

Exit intent popup windows are incredibly handy at snatching up those potential customers who aren’t quite ready to make a purchase.

If someone adds a number of items to their cart and then happen to abandon the website before making a purchase, you can have a window pop up on their screen offering them a discount if they make a decision today.

“We’re sorry to see you go! How does 10% off your order sound?”

Conclusion: Convenience sells

E-commerce, when done well, is all about convenience. What can you do to make your customers’ lives even easier? Faster delivery? A website that loads almost instantly? Guest checkout? Live chat support? Interactive product descriptions and images?

The more you invest in providing your prospects with the ultimate convenience, the far more likely they will be to convert into loyal, paying customers.

If it all sounds like an awful lot of work (which it is), you can always consider outsourcing these onsite optimizations to a digital marketing agency in Singapore with a reputation for delivering awesome results for some big names!

Reduce your workload, bolster your website traffic and conversions, and reap the rewards.