Instagram is ramping up as one of the most popular social media outlets with almost 1.5 billion active users. Reels are more popular than posts as viewers prefer viewing videos for information to reading posts.
Grow your business by posting a combination of Instagram posts and reels. Let’s get into the five tips for creating effective Instagram reels that will attract more followers to your page than standard posts.
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Be a Content Consumer
Wait, making reels means that you are a content creator. Before you can get the best ideas for your reels, you must see how people in your industry have done it.
Type in your industry name and scroll through the reels that other content creators have already done. Note how they present their products and services utilizing different trending and viral audio.
Save the audio clips for future use on your audio save list. Note the name of the audio and your reel idea for it in a notebook so that you can easily search for it when it’s time to post your reel.
Brainstorm Ideas
Write down different ideas that you want to present for your niche. However, remember to think about your audience when generating ideas.
What information does your audience want to know most about your industry? What are some common subjects that people should learn about in your niche so that they understand it better? If needed, view more reels during the brainstorming phase to help solidify your ideas.
Make Your Reels Informational and Relatable
Reels can provide information, but they should also be relatable. Switch back and forth between providing an informational reel and a relatable reel.
A relatable reel can be a funny meme that connects to your niche while an informational one can give more details about the products or services you offer in your business.
Publish Polls In Your Instagram Stories
Ask your followers directly what they want in the form of content from you. Post a poll on your Instagram stories so you can get a snapshot of what your content consumers want from your business.
Are they looking for a new product to fulfill a special need? Do they have more questions about a current product or service? Make a different poll at least once a week that can help you collect data about what your most loyal viewers prefer to see from you the most.
Have a Consistent Posting Schedule
The Instagram algorithm rewards content creators that are consistently posting reels. Aim for posting a reel at least every one to two days to increase prominence on the platform in your niche.
Don’t forget to use popular hashtags that will attract people to your reel. Have general and broad one-word hashtags with a mix of niche ones related to your industry to attract a variety of people to watch the reel.
Conclusion
It takes time to climb the ladder as a social media influencer for your small business. However, with time, dedication, and trying new things, you will get to where you want to be.
