E-books are a wonderful way to provide value to your customers. Offering them a free resource can prove that you are focused on their cares more than simply their money, but that doesn’t mean that this is all an eBook is good for.
Yes, giving the customer greater reason to see your value is an asset when trying to make sales, but that doesn’t mean you can’t also use your eBook to generate leads yourself. Read on to discover our top dos and don’ts for how to make an eBook that really works for you.
1. Do research your target audience
Before you can get started writing your eBook, actually before you can even think about the topic you want to write about, you need to know all you can about your target market. Target market research today can tell you so much more than merely their age and location. Instead, you can deep-dive into their psyche and determine what kind of content will best resonate with them and provide the most value to their lives.
You can consider your own posts, which have been the biggest hits and which haven’t. You can even conduct a survey or directly ask your target market what it is that matters to them. Once you know that, you will know what sort of eBook to make to generate leads.
2. Do choose a topic that most impacts your audience
Now you know your target audience and what matters to them, it’s time to narrow down the focus of your eBook. This kind of content should really be informative or instructional. A true authority on the subject.
Pinpoint the area, issue or question that most annoys or bothers your target market and write about how to solve it. The specific title you use should let your audience know immediately that this eBook will solve their problem finding the best SEO consultant in Brisbane, for example, or show them how to effectively prune an Olive tree, or indeed grow their own veggies with home-made compost.
3. Don’t ignore the importance of a good design
The content of your eBook is key, but so is the style and the design. You should use simple and clear colours and fonts, high-quality visuals and make it mobile and printer-friendly. Just because it is a free resource doesn’t mean you can skimp on the design.
If you truly want to create lead-magnet content as part of your digital marketing strategy, remember that many people are highly visual. If your eBook looks shabbily made they will be less likely to read it and even less likely to believe what it says – or indeed sign up for your services after the fact.
4. Don’t simply start writing
It can be tempting to just power through and get your eBook written. But you are far more likely to create a successful end product if you outline the headings, chapters and do a rough draft before you commit.
Remember, this eBook must serve a very clear purpose and if you want to provide as much value as possible you’ve got to plot your trajectory carefully.
5. Do optimise and evaluate your eBook every step of the way
Finally, it is essential that you don’t simply create the perfect eBook and then expect it to promote itself. Get out there on social media, email and any other means that you can think of to show what you have done.
You cannot generate leads without the right form, landing page or similar, so remember that creating your eBook is not the end of the journey. If you need help or advice in generating and utilising your new leads, the right SEO company can get to work marketing your business today.
