The customers or buyers need to take decisions of their own to buy any goods or service. The decision whether to buy or not depends on The necessity and family condition. Generally, the buyers’ attention may be drawn towards the brand, type, description, information, features of products, market situation, profit or loss etc. After studying such matters the buyers take buying decision, but generally, such decisions are not needed to buy daily needs. Such decision is also not needed to buy the goods/products, which has been used for a long time. There also does not remain any possibility of any risk or danger in such product Hoods. So, the following stages are to be gone through to take decision to buy goods or services-
5 Things to know before making buying decisions
- Identification of needs
- Collection of information
- Evaluation of alternatives
- Selection of goods
- Post purchase evaluation
1. Identification of needs:
The buyers give first priority to their needs, wants and desires in the decision-making process. So, special attention should be paid to identify needs. Besides this, necessity and satisfaction to be given by the goods are also considered. Sometimes rational necessity of the buyers, sometimes-social necessity, and sometimes-psychological needs also may be created. Sometimes, whimsical necessity may also be created. On the other hand, the hierarchy of needs of the psychologist Abraham Maslow also may excite to take buying decision, they are physical needs, security needs, social needs, arrogance, self- satisfaction, etc. This may not be employed to all the buyers. Income sources of the buyer, life standard, social dignity, etc. also influence the condition of needs. Be that as it may, necessity is the main element to influence buying decision.
2. Collection of information:
At first, buyers like to collect information about any goods before they buy or consume.Information relating to utility, features, nature, price, satisfaction giving the quality of the goods, market situation, etc. need to be considered. Along with this, the buyers collect correct information about guarantee and warranty condition, post-sale services etc. This provides an opportunity to buyers to study about the goods, proposal, conditions, description, sample, etc. of the goods. On the basis of the same information and description of the goods, the buyers take the decision to buy or not. The decisions taken in this way become rational. The buyers may collect such decisions from internal or external or both sources. This helps buyers to take buying decision properly.
3. Evaluation of alternatives:
After the customers/buyers collect sufficient information, evaluate alternative. At this stage, the customers are influenced by the past experiences, attitudes, inclination, information processing, thought etc. They become ready to take the decision to buy the best brand goods available in the market estimating possible satisfaction. They do not buy the goods, which cannot give utility what they have desired. So, they evaluate the available goods properly and buy whichever can fulfill their needs. So, evaluation of alternative is important for both buyer and seller.
4. Selection of goods:
After the evaluation of the goods available in the market, the buyers reach the stage of selection of goods. The buyers take the decision to buy any goods, which they think appropriate for them. After such decision, the buyers become sure where from, what quantity, at what time, of what nature goods should be bought. They select the best, high quality, proper brand goods to meet their needs. Then, the purchase agreement is needed to bring the selected goods under the buyers’ ownership. While making such agreement, a method of payment, method of delivery of goods, price, quantity, facility or discount, dispatch of goods, insurance, etc. conditions are made clear between the seller and buyer. The parties, the purchasers, and buyers should exactly abide the conditions.
5. Post purchase evaluation:
Buying behaviour does not end only after selection and buying decision. Evaluation is made whether the buying decision was positive or negative. If the goods gave satisfaction it is positive, otherwise it is negative. In positive condition, the buyers’ attitude/approach becomes positive towards the goods otherwise negative. A positive attitude makes the possibility of repeat purchase. Besides this, the buyers may give advice, a suggestion to the friends, neighbors, relatives etc. to buy the same brand of goods. So, the post-purchase evaluation plays an important role to make clear about the utility and effect of the goods. Just the opposite, negative effect also should be studied and should be improved in time. The evaluation becomes important in doing so.
Places to Find in House to buy in Kathmandu Nepal
1. 1Ropani.com
4. Real Estate In Nepal
9. The Realtors-
10. Housing Nepal,
Nepal Real Estate
