Businesses on a Budget: Affordable Custom Keyrings for Promotions

Do you want to promote your business but only have limited a budget? You don’t have to worry because you can still create awareness of your brand and reach your target audience by using custom keyrings. These simple but effective promotional tools can help you improve your sales and revenue.

Unlike elaborate marketing campaigns which are often costly, with many businesses having tight budgets, custom keyrings are cost-effective, yet still manage to meet the promotional needs of a brand. In this piece, we look at some of the reasons why custom keyrings are one of the best promotion options for businesses on budget, and how to optimally use them for your company marketing efforts.

Reasons keyrings are some of the best promotional tools

Here are some reasons to include custom keyrings in promoting your brand:

They are practical and useful

While some promotional items are easily forgotten in drawers or other places because they are not intended for everyday use, keyrings are every day daily to organise our keys together. In fact, everyone needs a keyring, whether they are students, corporate staff, or anyone else.

Because of their practical and useful nature, you can be sure that people will carry their custom keyrings bearing your company’s logo, name and tagline helping to create awareness about your brand. Also, the keyrings help to keep people remembering about your company and buying your products and services whenever they are seeking the solutions that you offer.

Custom keyrings are cost-effective

Many companies operate on tight budgets including for their marketing activities. This means they have to come up with creative ways to create awareness about their brands and keep in touch with their target audience while keeping their expenses low.

The good news is that custom keyrings are cost-effective because you can order them in bulk at a low cost per unit. This makes these tools quite effective for mega promotions or for giving out at events with large numbers of people. Thus, keyrings allow you to maximize your reach within your budget.

They offer long-lasting exposure

One more reason to use custom key rings for your brand promotion is that they are durable and have a long life.  Adverts on print and electronic media are fleeting and most of the time the intended audience can easily miss them meaning the sponsors do not get value for money.

With custom keyrings, you can be sure that many people will get to see your brand representation every time someone carries your branded keyring bearing your logo or message.  Therefore, keyrings keep reminding your current and potential customers about your brand leading to brand reinforcement and strengthening brand recall and recognition. All these result in higher sales and revenue.

They are perfect for different events and uses

You can never go wrong using custom keyrings for your promotion because they are very adaptable. Businesses can use these tools in different promotional events and campaigns. It does not matter if your company is hosting a product launch, participating in a trade show or other events, you can distribute the branded keyrings there.

In addition, companies can include custom keyrings with purchases as gifts in appreciation for their customers or associates, or as part of employee welcome packages. These promo tools can also be distributed in events that your company has sponsored, for example, football tournaments, clean-up activities, cycling competitions and others. In short, keyrings have endless possibilities.

Custom keyrings are easy to personalize

While people appreciate generic gifts, they will treasure personalized ones and like them more and thus. take pride in showing them off. Luckily, keyrings are easy to personalize to match the class and taste of the intended recipient. You can have them specially designed or made with high-value materials and even with personalized messages or the recipient’s initials, names or nicknames.

Tips to help you optimize the impact of your custom keyrings campaign

If you’re planning to use custom key rings for your marketing campaigns, the following tips can help you maximize their impact:

Choose the right materials

Although keyrings can be made from a wide range of materials such as plastic, rubber, metal, and fabrics, you need to carefully pick the material that will match your target audience. If you want to go for a sophisticated look, consider metal, but if you’re tight on budget and want a variety of colours, then go for plastic. To have custom keyrings with a touch of luxury, consider using leather and fabrics.

Create catchy designs

For more impact, and to appeal to youth and people who have great tastes, put in the time and effort to create custom keyrings with eye-catching designs that portray your brand in the best light. However, don’t complicate things. Keep the design simple as well as visually appealing. People will retain well-designed keyrings, use them more often and they will be more noticed creating the intended awareness and reach.

Add functionality

The people who receive your keyrings will carry them more if they have added functionality besides the branding.  To add functionality, consider having multi-tool keyrings, for example, with bottle openers, USB drives or torches. While the additional functionality will increase the cost of the keyrings, they will make them more useful and help to create brand awareness better.

Conclusion

Custom keyrings are effective promotional tools that companies can use to push their brands. They have many benefits including cost-effectiveness and versatility. To get the most from these tools, make them from the right materials, create catchy designs and add functionality to them.