If you are selling anything on Amazon, you understand the competition is really tough inside its marketplaces. So, in order to provide you with a competitive outline, Amazon runs a program for listed brands that reduces their struggles next to trademark violations.

In this post, we will talk about the chances that the AmazonBrand Registry program offers to its members and why brands must consider registering for it.

What is Amazon’s Brand Registry And Designed For Whom?

Initially introduced as a program to safeguard your brand from false or duplicate products, this program by Amazon has come up many times and now consists of a complete set of services able to offer your online brand or business a competitive outline.

Brand Registry is a program created to help brand owners manage their product content and intellectual property on Amazon. The program’s most essential advantage for businesses is its explicit impact on their feature pages. In addition, it provides access to a number of optimisation tools to listed sellers.

Who Can Register In The Brand Registry Program By Amazon?

Manufacturers or brand owners with private label
Distributors who have authorised trademarks
Resellers and individuals with written consent from a manufacturer or brand owner to maintain a product’s feature or detail page on Amazon

How Much Time Does It Take to Register in Amazon Brand Registry?

If you previously have a trademark or an undecided trademark via the IP accelerator program, the Brand Registry permission procedure takes approximately two weeks. Just make sure you fulfil all of Amazon’s norms and put forward all details correctly throughout the registration or enrollment procedure.

Important Benefits of Amazon Brand Registry

Improved control of product information pages (for example, titles, images, and product descriptions)
The ability to give progressive seller support
The capability of listing products with various product verifications out of UPC and EAN codes
Access to forecasting or predictive automation depending on machine learning (ML) algorithms

Furthermore, the listed sellers on Amazon can get some different outstanding tools and programs:

Stores Builder at Amazon assists in creating and managing a dedicated page that is customised and organised to represent all your items on a single storefront.
A+ Content, also called Enhanced Brand Content, permits Amazon Sellers to customise their catalogues.
Live Creator is employed for live chat with prospective customers to reply to any queries.
Open access is for sponsored brand ads to highly-developed advertising and marketing tools for brand holders.
Virtual Bundles Tool lets brand holders develop unique bundles out of many integral products bought from a single information page.
The Vine Program calls Amazon’s most reputed customers to leave feedback on products, bringing in new buyers by showing authentic and impartial responses.
A clarity or transparency program permits you to manage who is trading or selling your product.
The Amazon Attribution tool offers an analytics view of display ads, social media, PPC, and email marketing data.
The Project Zero program lets you blacklist users who have disregarded the terms of service after the breach is checked.

Eligibility Criteria

To list in the Amazon Brand Registry, a brand holder must first get an actively listed trademark. Normally, an application requires 12 to 18 months to be processed prior to your brand getting registered.

Amazon is clear regarding what is required before an application can be put forward.

Here are a few important things you must have:

A pending or an active listed trademark, which can be image or text-based
An apparently visible brand’s logo image
A Serial Number or Government Listed Principal Trademark Registration
Images to be utilised on your packaging or products
The product category in which your brand must be registered
A trademark listing number that is country-specific and based on the marketplace location you want to sell on

Does The Brand Registry Program Add Any Value To My Business?

Next to being able to impact your information or detail page content more successfully, the finest pro debate for a brand holder registering in the program is to accelerate the procedure of taking out duplicate listings.

Moreover, one thing to remember: The program does not make brand holders and manufacturers resistant to counterfeiters. Whereas there is no instant magic that can give faster results, this program can be your most influential tool in the war next to duplicates if used properly.

How Can You Use Brand Registry to Your Benefit?

Manufacturers or brand owners can facilitate the procedure of taking out a fake or inappropriate product from a registry as they can simply confirm to Amazon that they possess the brand. False listings depict a very widespread issue for prominent sellers or brands with increased sales velocity.

Taking out fake sellers from a listing is not a problem for a brand if the seller employs FBA. By getting on the Brand Registry, a seller can verify if somebody has duplicated a product faster since the previous work of listing a brand on Amazon is finished. Overall, Amazon will fix any fake inventory if the seller is employing FBA.

Unluckily, non-FBA sellers can bounce back on a listing after they have been removed by creating a different seller account with a distinct name.

Key Suggestions For Sellers Considering To Enroll In The Brand Registry Program

Adding a brand logo to your packaging and product: Yes, it costs money and takes some time, but it is essential if you have a top-selling product.
Foresee your cost per unit growing by approximately 10% for special packaging and branding.
This program will not keep false or fake brands away, but it will make it effortless to remove them.

Final Thoughts

The Amazon Brand Registry is a complete game-changer for brands or sellers who are searching to safeguard their brands and fight off fake brands on the platform. Through this program, Amazon provides sellers with different advanced tools, advertising alternatives, and higher control over their brand listings.

With a good track record of removing violations and offering essential tools for brand growth, it is necessary for any seller to stay genuine regarding their business. Thus, if you are qualified, this Amazon program is a simple win-win condition!